Creative Director & Copywriter. I produce and manage creative that’s brave.

Never blah.

Hello.

I illuminate the mission, products, services, and personality of brands. My skills include concepting, copywriting, content capture and storytelling, creative team and agency management, and a dogged ability and proven track record to get things done. I love what I do.

My work spans digital and traditional print media, from websites to videos to collateral. I have a lot of heart for cutting through the clutter in advertising with creative and content that propels ideas forward.

What I do.

I’m the Creative Director at Pittsburgh Technical College; the work you see here is from my six-year tenure there. Brand steward, copywriter, content manager and producer, marketing team lead and agency partner manager—if a project aims to attract new students or supports internal teams, it begins at or crosses my desk.

Portfolio

Here are some of the videos and campaigns I’ve created and colloborated on.

Our Day in the Life campaign featured CAD graduates like John who received a life-changing education from Pittsburgh Technical College.

Stand Up for a Higher Standard campaign showcased what sets PTC apart.

PTC students experience required, meaningful internships before they graduate. Why not express that idea with humor? Well, we did.

Print ad for our Not in Here campaign that highlights the college's career-focused education in a memorable way. Created in collaboration with Smith Brothers agency.

Print ad for our Not in Here campaign that highlights the college's career-focused education in a memorable way. Created in collaboration with Smith Brothers agency.

Not in Here campaign print ad. This time, the point is a focused education without classes students don't need.

Not in Here campaign print ad. This time, the point is a focused education without classes students don't need.

Display ads for our Day in the Life campaign

Display ads for our Day in the Life campaign

Robotics program campaign billboard. Here, the big idea was to combine deep-tech and high touch imagery to convey the benefits of the program.

Robotics program campaign billboard. Here, the big idea was to combine deep-tech and high touch imagery to convey the benefits of the program.

One more robotics campaign billboard that was part of the series we created for out-of-home advertising.

One more robotics campaign billboard that was part of the series we created for out-of-home advertising.

Robotics program social media featuring Aurora, our education partner. The campaign included all touch points to tell the story.

Robotics program social media featuring Aurora, our education partner. The campaign included all touch points to tell the story.

PTC's new Jackalopes mascot logo on internal signage. I was instrumental in driving our new mascot initiative, from start to launch party.

PTC's new Jackalopes mascot logo on internal signage. I was instrumental in driving our new mascot initiative, from start to launch party.

Our Jackalope mascot in the flesh (or fur). This was his big entrance at the launch party for students, faculty, and staff.

Our Jackalope mascot in the flesh (or fur). This was his big entrance at the launch party for students, faculty, and staff.

Campus pole signage that depicts, at-a-glance, the college's program in an arresting way.

Campus pole signage that depicts, at-a-glance, the college's program in an arresting way.

Paid social for a recent Class Start campaign that included display ads and print. A memorable headline quickly gets across the idea that the college is a smart decision.

Paid social for a recent Class Start campaign that included display ads and print. A memorable headline quickly gets across the idea that the college is a smart decision.

One example of a STEM display ad from the campaign. Hands-on education was the big idea and call to action.

One example of a STEM display ad from the campaign. Hands-on education was the big idea and call to action.

The President's Inauguration campaign mood board, used to guide invitations, signage, and commemorative program book. Oak tree iconography depicted the college's growth.

The President's Inauguration campaign mood board, used to guide invitations, signage, and commemorative program book. Oak tree iconography depicted the college's growth.